You have heard that social media marketing is one of the best ways to grow your small business. Marketers and business owners worldwide use platforms like Facebook and Linked to reach their customers, and some have found success. One report shows that 75% of marketers that work with social media see more business growth than those who don't use these platforms.
However, just because 75% of people see better results doesn't necessarily mean that they have reached their full potential. Every social media site is different, and marketing strategies can vary across platforms.
Many marketers make mistakes when they first implement a social media marketing strategy due to the wide variety of options. I want to look at several things you might do to reach your target audience. I am also going to show you how to be successful with social media and help your business flourish.
We suggest creating several customer persona sheets from your Google Analytics, email and social media statistics. Once you compile all of this data, you'll know more about your target audience's habits and interests. You can use this information to build profiles that briefly sum up the customers that will find value with your product. If you have comprehensive customer persona sheets, you'll have an easier time creating both written content and promotions for your customers. You'll also get the opportunity to segment your leads across all platforms.
You also want to make sure that your content is diverse so it reaches all the marketers and audiences that you are targeting. Social media has countless ways to upload and share content with your followers. You don't want to miss out on these opportunities because you're uploading basically the same content every day.